Department
Finances
Capital & runway
Revenue
Revenue by Stream
SaaS Subscriptions
$78K55%CEO Intensives
$32K22%Retainers
$22K15%Digital Products
$8K6%Affiliate
$2K2%
Costs
Expense Breakdown
$96K
Total
- Payroll$52K54%
- Software / Tools$14K15%
- Ads / Marketing$12K13%
- Contractors$9K9%
- Office / Ops$5K5%
- Other$4K4%
Actions
Financial Actions
Chase 3 overdue invoices ($42K)
Oldest 47 days · Acme Corp $18K
HighTodayReview software spend creep
+$2.1K/mo across 4 SaaS tools
MediumJul 9Renegotiate contractor rates
Q3 renewal — 2 vendors
MediumJul 12Q2 close & board pack
P&L, cash, runway, KPI slide
LowJul 15
AI Insights
Profit is up 18% MoM and runway extended to 11.2 months, but $42K in overdue AR and $2.1K/mo software creep are the two soft spots to close this week.
What's going well
- Net profit up 18% MoM with margin holding at 32%
- Cash runway extended to 11.2 months (+0.6 mo)
What needs attention
- $42K in overdue AR — 3 invoices past 45 days (Acme Corp $18K oldest)
- Software spend creeping +$2.1K/mo across 4 SaaS tools
- SaaS is 55% of top line — concentration risk if churn spikes
What to do next
- Chase Acme Corp ($18K) and 2 other overdue invoices today
- Audit the 4 SaaS tools driving spend creep this week
- Test a price increase on CEO Intensives — margin supports it
Cash on hand
$3.82M
-$182K · this month
Runway
21 mo
+1 mo
Burn (mo)
$182K
-3.2%
Gross margin
78%
+2pts
Next Best Action
What to do next, in order.
Collect Briar & Co — 84 days overdue
Critical$14K stuck; risk of write-off if no contact this week.
Impact: +$14K cash · L. Brooks · May 16
Raise Pro Tier $899 → $999
HighConv steady at 8%, peer benchmark $1,049+; minimal churn risk.
Impact: +$8K MRR · Founder · May 30
Lock owner pay through close of Series B
HighAvoid mid-raise comp changes that complicate diligence.
Impact: Clean cap table story · CFO · May 22
Recommendations are decision-support suggestions based on available data. They do not guarantee results.
Per business
P&L summary
| Business | Revenue | COGS | Gross profit | Expenses | Net | GM% |
|---|---|---|---|---|---|---|
| Empire Academy | $284.6K | $62.4K | $222.2K | $404.6K | -$182.4K | 78% |
| Apex Consulting Studio | $48.2K | $22.1K | $26.1K | $38.4K | -$12.3K | 54% |
Revenue mix
Revenue streams
No revenue streams yet
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What goes here
Recurring or one-off revenue channels — MRR, retainers, products.
Why it matters
Revenue streams power concentration warnings and the CEO Brief revenue section.
Start with
Add the stream that pays the bills today.
AR aging
Outstanding receivables
Receivables
AR detail
| Client | Business | Amount | Due | Overdue | Status |
|---|---|---|---|---|---|
| Aster Health | Skyline Events Co. | $28K | May 04 | 9d | Needs Review |
| Northwind | Empire Academy | $148K | May 28 | 0d | Active |
| Briar & Co | Apex Consulting Studio | $14K | Feb 18 | 84d | Blocked |
Allocation
Reinvestment budget
Owner
Owner pay tracker
- Salary YTD$96K
- Distributions YTD$0
- Target FY$240K
- On-trackYes
Composite
Financial health score
Revenue trend
78
Margin
82
Cash discipline
71
Forecast accuracy
64
Financial insights are for organization and planning support only. This is not financial, tax, accounting, or investment advice.