Department
Product Design
What we build
Funnel
Idea Funnel
- Building
AI Insight Add-on
Product · $200K ARR opp
- Validated
Command Center v2
Design · dense UX
- Exploring
Marketplace v1
Product · long-horizon
Roadmap
Roadmap — Now / Next / Later
Now
2SSO with Okta
M. Chen · Q3
AI Insight Add-on
PM · Q3
Next
2Command Center v2
Design · Q4
Mobile companion
R. Kim · Q4
Later
1Marketplace v1
TBD · '27
Velocity
Ship Velocity (last 6 months)
Aggregate view derived from demo — will auto-fill once shipping activity is tracked in EmpireOS.
Research
Research Log
Founder onboarding — 8 interviews
In ProgressAug 09AI Insight prompt eval
AnalyzingJul 26Mobile companion diary study
RecruitingSep 04Pricing willingness (v2)
Planned—
Reviews
Design Reviews & Critiques
- Scheduled
Command Center v2 — critique
Design · Thu 3pm
- Prep needed
Onboarding funnel walk-through
PM + UX · Fri 10am
- Approved
AI insight card copy
Content · Done
AI Product & Design Insights
No live ideas yet — this view is running on safe demo data. Add an idea to activate live product signals.
What's going well
- The Ideas CRUD is the source of truth for what's on the table
- Now / Next / Later buckets are named — the roadmap has structure, not just a wishlist
- Research is scoped with owners and due dates — evidence beats opinion
What needs attention
- Roadmap and research still on demo — wire real roadmap items and studies to see live signals
- 1 review needs prep — walk the onboarding funnel before Friday
- Ship velocity has been flat for 2 months — check for hidden dependencies or design bottlenecks
What to do next
- Add your top 3 ideas to the Ideas CRUD so this dashboard reflects reality
- Publish the Command Center v2 critique notes to the team within 24h of the review
- Kill or park the oldest Exploring idea — protect focus over optionality
Velocity
14 / wk
+2 · ships
Active research
6
3 user studies
Bug backlog
42
-8
Validated bets
3
this quarter
Next Best Action
What to do next, in order.
Ship SSO with Okta — Aster blocker
CriticalSingle feature unblocking $220K deal + 2 follow-ons.
Impact: Save Q3 quota · M. Chen · May 28
Move AI Add-on to Now bucket
HighValidation strong (8 LOIs); next quarter delay loses momentum.
Impact: +$200K ARR opportunity · PM · May 22
Kill stalled Concierge Onboarding offer
Medium0 sales after 5 calls; signal demand isn't there at price.
Impact: Free PM cycles · Founder · May 30
Recommendations are decision-support suggestions based on available data. They do not guarantee results.
Offer Lab
Offer design
| Offer | Business | Audience | Pain | Transformation | Deliverables | Price | Guarantee | Proof | Status |
|---|---|---|---|---|---|---|---|---|---|
| Enterprise Tier | Apex Consulting Studio | Mid-market ops | Tool sprawl | Single source of truth | Setup + CSM + SLA | $48K/yr | 90-day pilot | 3 case studies | Active |
| AI Add-on | Skyline Events Co. | Power users | Manual data prep | 10x faster reporting | AI seat + prompts | $199/seat | 30-day money back | Beta data | Needs Review |
| Concierge Onboarding | Empire Academy | Enterprise buyers | Slow time-to-value | Live in 30 days | Dedicated PM | $24K | Live or free | — | Idea |
Validation
Validation tracker
| Idea/Offer | Audience | Proof | Conversations | Clicks | Calls | Sales | Score |
|---|---|---|---|---|---|---|---|
| AI Add-on | Power users | 8 LOIs | 22 | 412 | 14 | 4 | Strong |
| Concierge Onboarding | Enterprise | 3 verbal | 9 | 88 | 5 | 0 | Validating |
| Embedded analytics SKU | Partners | — | 3 | 0 | 1 | 0 | Early |
Voice of customer
Customer feedback
"Onboarding feels magical now."
Northwind, May 12
"We need bulk import — yesterday."
Aster, May 08
"Pricing tier jump too steep."
Briar, May 04
Digital products
Active SKUs
- Workflow Pack templatesLive
- Operator OS playbook (PDF)Live
- ROI Calculator (interactive)Live
Education
Course products
| Course/Module | Business | Status | Lessons | Assets | Publish |
|---|---|---|---|---|---|
| Operator OS — Core | Empire Academy | Active | 12 | Slides + workbook | Live |
| AI for Ops Bootcamp | Apex Consulting Studio | In Progress | 8 | Recordings TBD | Jun 18 |