Department

Marketing

Demand, brand & growth

BrandContentPaid MediaSEOLifecyclePR & CommsAnalytics

DiagDemo Mode: OnBusiness: Empire AcademyID: empire-academyDemo records: 0Marketing

MQLs (mo)

1,084

+12.4% · vs last mo

Blended CAC

$148

-6.1% · trailing 90d

Pipeline sourced

$612K

+18% · this quarter

Brand search

+22%

YoY

Next Best Action

What to do next, in order.

Pause Retargeting v3 — ROI 0.6x

Critical

Eating $18K/mo with declining CTR. Free budget for webinar series.

Impact: +$18K freed · S. Okafor · Today

Approve Spring Refresh creative

High

Brand campaign blocked on creative sign-off; queued behind Q3 launch.

Impact: Unblocks $42K spend · J. Patel · May 16

Build follow-up sequence for Webinar — AI for Ops

High

412 registrants, no nurture beyond confirmation.

Impact: +38 MQL est. · A. Rivera · May 18

Recommendations are decision-support suggestions based on available data. They do not guarantee results.

Acquisition

Funnel

Visitors

124,800

—

Leads

8,420

6.7%

MQL

1,084

12.9%

SQL

312

28.8%

Customers

15.1%

Campaigns is hidden for this business. Re-enable it in Customize Business.

Customize

Channel mix

Channel performance

Organic Search

412 leads · CAC $0 · ROI ∞

Paid Search

218 leads · CAC $112 · ROI 2.4x

$24.6K

Paid Social

164 leads · CAC $111 · ROI 0.6x

$18.2K

Content / SEO

142 leads · CAC $45 · ROI 4.1x

$6.4K

Events

88 leads · CAC $364 · ROI 1.1x

$32.0K

Audience

Insights

Mid-market Ops VPs

Highest LTV ($164K). Best channels: Linkedin + webinar.

SMB self-serve

Highest volume (412/mo). Convert via product-led content.

Finance buyers

Emerging. ROI calculator drove 21% opt-in.

Funnel asset

Lead magnets

Lead magnet	Business	Audience	Opt-in	Landing	Campaign	Status
AI for Ops Playbook	Skyline Events Co.	Ops VPs	34%	/lp/ops-playbook	Webinar — AI for Ops	Active
ROI Calculator	Empire Academy	Buyers	21%	/lp/roi	Q3 Enterprise Launch	Active
Forecasting Template	Apex Consulting Studio	CFOs	—	/lp/forecast	—	Planned

Editorial

Content pipeline → offer mapping

Map your first lead-magnet → course funnel piece of content.

You're in Demo Mode. Add manually, import a spreadsheet, or switch to demo data.

Import spreadsheet

Email marketing planner

What 90% of trials miss

Tue · Trial day-3

Active

We rebuilt the pricing tier

Thu · Lost-closed Q1

Planned

Webinar — AI for Ops

Fri · All-leads

In Progress

SEO

Keyword tracker

Keyword	Position	Volume	Trend
ai for ops	4	8.1K	+2
workflow automation tools	11	12.4K	-1
ops dashboard	7	3.2K	+3
operations platform	18	5.6K	+5

Library

Brand assets

Logo pack v3Open

Brand guidelinesOpen

Photography libraryOpen

Pitch deckOpen

One-pagersOpen

Social templatesOpen